Website design for small business is being oversimplified by web design tools and content management software bundling up in the market. There is a widespread attitude of, “okay, I will do it myself” happening with regards to designing. In reality, designing is more than just adding pages and colors to your website. Just because you have the tools, it does not mean you will be able to do the job effectively. Yes you can make website; with only few clicks perhaps; but are you sure it is going to work for you?
Photo: Chasing Daisy
Web Design Tools are not enough
Most of the hosting clients offer access to Joomla, WordPress and lot of other blogging or CMS platforms. Apart from these, there are several companies selling their instant website tutorials with WYSIWYG features. Anyone can develop a kick start website by using CMS tools and the available options. All you might think of is to put your Home, About Us, Contact Us, Services, and Products Page. However, your business needs more than these. You can even purchase a great looking theme from different Web Template Market but yet indeed; you will only get an standard structure, which may not reflect your business as the way it should be!
Flash and E-commerce Mania
With ample plug-ins available in the internet from WYSIWYG providers, you will manage to use them with the help of the user guides. You will create galleries for your products, decent looking generic graphics, eventually creating something that looks like a near professional website. Shopping cart plug-ins makes e-commerce appear dangerously easy. It takes professional experience to know whether you are using the right shopping cart format. Are you optimizing your product pages? Small business websites need to compete with peer small businesses and giant counterparts.
So within this competitiveness; you can’t be sloppy with your products selling portal. You can’t just use tools to make a website full of amazing animation and make yourself satisfied thinking – “My website is GREAT!” Well, few thinks like this unfortunately!
It’s not only about design any more. You need to place your content into right place in your website according to content priority for maximizing the visibility to readers. You need to know users browsing behavior. How visitors like to browse? Which types of color combination are best for readability? The tools generating your codes are not always accessible to everyone. Are your codes optimized for Search Engines? How about Social Media friendly website? Are you using semantic codes on your site? Is that accessible on mobile? See, so many questions come in front of you as a prerequisite! Can your tools handle all these issues?
Web Presence with Marketing Psychology
A website that has marketing psychology included in every phase of web designing is a must to eventually win in business. To get this done, you need to have your web designing jobs trusted to an online marketing company specializing in web design for small businesses. Having enough tools does not mean you can provide the best job ever. Of course, with practice you might be able to do it; however, you have more to think of about your real-time business than about web technology. Hire a professional website developer or coder and get busy with your own business.
Importance of Professional Web Coder
A professional coder will guide you though customized options for your business in terms of webpage appearance, the number of columns you need done for your business, colors, headers, background, designs, user-friendly navigation and more. The best of all they will be able to produce unique work.
It is very important to have a good-looking logo for your business. Your logo is second to nothing when it comes to representing your business. The internet is flooded with logo development tools as well. It is best to let the professional designer do the job for you. The designer charges are indeed once in a life time investment for the logo that will go places representing your business. When you work with a logo professional it is worth your investment.
Content is the King
Content is very important to speak your business to your clients. You do not want the language to be too complex. You want the content to speak your product and service in the most effective way. The content development team will take care of your needs.
Your website is more than designs, tags, logo and paragraphs about your business. It is your finest marketing weapon. To make the best use of it, you need an internet marketing company or a we design company. There are so many online services, where you can easily look for these companies or professionals. You can post your projects on Elance, ODesk or from Freelancer too! You can crowd source your new logo design from 99Design. Or buy Premium Web Templates if you are trying to avoid custom website design and development hassle. If you think you need some help from Web Design Experts you can get in touch SME Developers.
Your Turn to Involve
Let us know how you make your website? How these web design tools are helping you growing your business? Which method is best for you? Have you ever purchased any template? Do you know the basics of HTML or CSS? Have you ever tried to build one by yourself? What were the difficulties you faced? Lets start the discussion below. You can also suggest your point of views on our Facebook Page. Bye for now.
Photo Credit: Chasing Daisy